O’KEEFFE’S WORKING HANDS
O’Keeffe’s joins forces with bare-knuckle fighting to prove its strength where it counts most—in the hands.
The Winning Hand
A fight poster announcing the collaboration between Bare Knuckle Fighting and O’Keeffe’s Working Hands.
EXPERIENTIAL
When you come to a Bare Knuckle Fighting match, pick either green or red wrist tape to bet on who you think will win. If you pick right, enjoy some free O'Keeffe's products on your way out!
Campaign includes a sponsored "recovery zone” where fighters sit in-between rounds
Copywriter: Ryan Fenton
Art Director: Camryn Romero
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