AMC THEATERS - LOOK UP
AMC is bringing back the magic of the cinematic experience by making distraction-free living a habit.
Breaking and Entering 2025
Bronze Crowbar Winner
IN-APP
"AMC Mode" is an in-app loyalty program that encourages users to silence their phones for perks such as popcorn, drinks, and even free movie tickets!
TRY THE PROTOTYPE
1) Welcome to AMC Mode
2) Choose AMC Mode duration
3) Trade phone-free time for AMC Points
4) Redeem points for snacks and free movie tickets
OUT OF HOME
AMC will place decals directly in the eyeline of those glued to their screens, reminding them to look up and live in the moment.
Tabletops & Benches
Sidewalks, Crosswalks, & Floors
Stadium & Arena Seating
Copywriter - Ryan Fenton & Kat Zhang
Art Director - Piper Ogletree & Kat Zhang
Director - Michael Norris
Editor - Tatum Ostos